Social media a few words that to many don’t mean anything other than something that “those crazy kids do on their mobile phones”.  Maybe true but if you’re a business owner in today’s environment you need to leverage every possible resource to inform your customers and more importantly, possible customers.

A recent article on Mashable speaks to 10 essential social media tips for B2B marketing.  A few we think are pretty important.

The article speaks of finding your social voice.  Your social voice is really different than your business voice.  You have to promote your brand but to do it with an effective social voice should be more personal and engaging than a generic business voice.  Your social voice allows you to speak in a conversational manner, an engaging mannger and encourages interaction from and with your audience and your customers.  It might take a while for you to find a comfortable social voice but do try.

Another social media goal for your business should be to learn to use twitter effectively.  Don’t just tweet about the weather in your town or constantly advertise your recent specials.  Follow people in your town, area of expertise and engage in the conversation.  Twitter is really just that, a conversation.  Have one, be friendly and learn to use Twitter to your advantage.

The article mentions several other tips for B2B social media use.  It’s a great read for the effective use of social media for your business.

Let smartboy help you with your social media for  your business.  Call us today to find out how you can be blogging, tweeting and engaging quickly.  816.289.7921 or email us at